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The rise of podcasts: Why they’re so popular and what you need to know

The popularity of podcasts: What is driving their growth?

Podcasts have become increasingly popular in recent years, with listenership growing at a rapid pace. In 2022, there were an estimated 115 million podcast listeners in India, up from just 4 million in 2016. This growth is being driven by a number of factors, including:

  • The rise of smartphones and mobile data: Podcasts are a perfect way to consume content on the go, and the growing availability of smartphones and mobile data has made it easier than ever to listen to podcasts. In fact, a recent study found that 72% of podcast listeners listen to podcasts while they are on the go.
  • The increasing diversity of podcast content: There is now a podcast for everyone, covering every imaginable topic from news and politics to entertainment and comedy. This diversity of content has made podcasts more appealing to a wider audience. A recent study found that the top three reasons people listen to podcasts are to learn something new, to be entertained, and to connect with others.
  • The ease of creating and distributing podcasts: Podcasting technology has become much more accessible in recent years, making it easier for anyone to create and distribute their own podcast. This has led to a boom in the number of podcasts being produced, which has further increased the variety of content available. A recent study found that there are now over 2 million active podcasts in the world.
  • The growing popularity of podcast advertising: Podcast advertising is a relatively new form of advertising, but it has quickly become a popular way for businesses to reach their target audiences. This has led to more investment in podcasting, which has helped to fuel the growth of the industry. A recent study found that podcast advertising revenue is expected to reach $1.3 billion in 2023.
The Joe Rogan Experience

Here are a few popular international and Indian podcasts:

  • International:
    • The Joe Rogan Experience: A long-form interview show with a wide range of guests, from comedians and actors to scientists and politicians.
    • Serial: A true-crime podcast that tells one story over the course of several episodes.
    • The Daily: A daily news podcast from The New York Times.
  • Indian:
The Ranveer Show

These are just a few examples of the many popular podcasts available. With so much great content to choose from, it’s no wonder that podcasts are becoming increasingly popular.

Special Mention : Andrew Huberman


The popularity of podcasts is on the rise, and it is clear that this trend is not going away anytime soon. The factors driving this growth include the rise of smartphones and mobile data, the increasing diversity of podcast content, the ease of creating and distributing podcasts, and the growing popularity of podcast advertising. If you’re looking for a new way to consume content, be sure to check out some of the many great podcasts available.

In addition to the factors mentioned above, there are a few other things that are contributing to the growth of podcasts:

  • The rise of voice-activated devices: Voice-activated devices like Amazon Echo and Google Home make it easy to listen to podcasts hands-free. This is a major convenience for people who are busy or have their hands full.
  • The increasing popularity of social media: Podcasts are a great way to connect with people who share your interests. You can find and follow podcasts on social media, and you can also use social media to share your favorite episodes with your friends.
  • The growing trend of binge-listening: People are increasingly listening to podcasts in large chunks, or binge-listening. This is due to the fact that podcasts are a great way to learn new things or to be entertained on long commutes or while doing other activities.

The popularity of podcasts is likely to continue to grow in the years to come. As the technology continues to improve and the content becomes more diverse, podcasts will become an even more popular way to consume content.

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